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Xiaomi’s Strategic Move: Expanding into Premium Smartphones and Electric Vehicles

by bullnews
March 4, 2025
in Investing
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Xiaomi’s Strategic Move: Expanding into Premium Smartphones and Electric Vehicles
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Back in 2010, Xiaomi was born out of a vision shared by Lei Jun and a team of seven co-founders, each of whom brought a wealth of experience from global tech giants like Google and Motorola. It wasn’t long before Xiaomi became synonymous with affordability and quality, particularly when it came to smartphones and home gadgets.

Fast forward to 2018, and Xiaomi made waves by going public on the Hong Kong Stock Exchange. This pivotal moment not only anchored its reputation but also catapulted the company into the ranks of the world’s top technology players.

Today, Xiaomi stands firm as the world’s third-largest smartphone manufacturer, clinching a substantial 13.8% of the global market share by the third quarter of 2024. This impressive position falls just behind industry titans Samsung and Apple. Xiaomi’s journey into the smartphone market began in 2011 with the introduction of the Mi 1. Priced at $300 and packed with high-end features, it was a game-changer that directly challenged pricier models like HTC’s, which retailed for about $500 for similar specs. By marrying top-notch quality with affordability, Xiaomi successfully forged its path in the competitive tech landscape.

Tags: ElectricExpandingMovePremiumSmartphonesStrategicVehiclesXiaomis
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