You can almost predict the downturn in US tourism, aligning closely with the widespread turmoil following Donald Trump’s aggressive tariff regime. Experts now say the steep decline is even worse than we once thought. In February alone, the number of foreign tourists visiting the United States fell by 5% compared to last year, and now analysts predict that this figure could almost double.
It’s not hard to see why. Trump’s antagonistic remarks aimed at Canada and Mexico have soured relations with two of America’s biggest tourism markets. Additionally, governments in Finland, Germany, and Denmark have cautioned their transgender and non-binary citizens to consult with US diplomatic missions before traveling. Stories continue to emerge about the rigid enforcement of American entry policies: a woman from North Wales detained for nearly three weeks and forcibly sent back in chains; a French scientist barred entry after critical messages about Trump were found on his phone. These incidents contribute to the perception of an unwelcoming and aggressive United States, compounding fears of gun violence, politically-motivated aggression, and a nation teetering on instability. This image discourages many potential visitors, resulting in a palpable sense of loss for millions worldwide.
For many, the idea of America has been shaped by what some call cultural diplomacy. My own enchantment with America began at age four, captivated by Sesame Street’s vibrant, multicultural cast and its engaging portrayal of learning, which far surpassed anything on British television at the time. As I grew older, friends returning from holidays in Florida would bring back treasures like comics and candies, further fueling my perception of America as a land of wonders. Above all, American music has deeply influenced my understanding, symbolizing both its allure and complexity.
The authenticity found in American music continues to fascinate me. Records from the late 60s to mid-70s remain favorites, with artists like Curtis Mayfield reflecting society and Stevie Wonder harmonizing politics with personal empowerment. Discovering country music introduced another layer, showcasing a world where even the toughest men expressed vulnerability—an antithesis to the hard-edged bravado associated with Trump.
Eventually, I ventured to the United States, exploring both major cities and lesser-known regions. About twenty years ago, repeated trips to the Deep South—Mississippi, Alabama, Louisiana, Georgia—revealed contrasting realities. On one hand, stark reminders of racial and economic hardship were inescapable. On the other, a cautious sense of progress emerged, echoing post-apartheid South Africa’s journey. Occasionally, I dared believe in a hopeful future.
One unforgettable night in Clarksdale, Mississippi, under a sweltering sky, I watched a talented young refugee from the Middle East. She played blues guitar masterfully in a local bar owned by Morgan Freeman, captivating a diverse crowd that felt like a glimpse of positive change.
Then, Barack Obama’s rise to the presidency concretized this hope, underscoring a uniquely American aspiration towards a ‘more perfect union,’ despite its chronicled struggles. This enduring ideal, entwined with American history, remains powerful even now.
Trump appears intent on steering America in reverse, partly by altering its culture and global image. Actions like removing Black Americans from educational narratives at Arlington National Cemetery, attacking perceived anti-American ideology within the Smithsonian, and assuming the chair of the Kennedy Center spotlight this mission. Republican advocates like Marjorie Taylor Greene even propose defunding Sesame Street. Amidst chaotic economic policies and attacks on education and science, these cultural shifts are crucial—and dangerous.
My 15-year-old daughter shares my fascination with the US, fueled in part by her history curriculum. She dreams of visiting the Civil Rights Museum in Memphis and Sun Studios, the birthplace of rock ‘n’ roll. In New York, she plans to explore the Museum of Modern Art and remnants of Greenwich Village. As I consider whether we should visit, I ultimately conclude that the answer is yes. The institutions and values we respect will eventually outlast Trump’s influence. After all, Trump is not America itself. For those of us who remain drawn to the US, the best reaction to his leadership is to hold onto hope with those Americans working toward a more promising future.
