Okay, so imagine a company — Aura. It’s all about, well, death. Yup, diving into one of those awkward topics we all skirt around — or at least try to. Anyway, Aura’s like, “Let’s not just talk about it, let’s make it something people can actually handle without totally freaking out.” So, this dude Ben May, who’s the COO? He’s been chatting about how they’re shaking things up in the funeral biz. Turns out, the whole thing sprouted from a very real, very personal moment.
Picture this: Paul Jameson, the founder, gets hit with the news he’s got Motor Neurone Disease back in 2017. Heavy stuff, right? So he’s ticking off bucket list stuff and meanwhile, realizes folks should probably get a better grip on how to deal with the whole end-of-life thing. And boom — Aura was born. Fast forward to a catch-up with his son, Dave, and Ben in 2019, and this little seed idea blooms into what Aura is today. They’ve been sorting out thousands of funeral arrangements and offering pre-paid plans that make it less weird to plan your own funeral.
What’s the big deal they’re tackling? Well, in the UK, nobody wants to chat about death. Total taboo. Aura’s on a mission to help folks and their families not just handle death better but maybe even live a bit better because of it. Wild thought, right?
Investors seem hooked, and not just on the sad story part. There’s something about this purpose-driven gig — Paul’s brainchild to help others in the same boat, those rave reviews, and all that jazz. It’s like folks sense there’s something rare happening here.
Now, why Angel Investment Network, you may ask? Well, word of mouth is gold, and Aura’s been with them multiple times. Seems like a dream team, connections and all. Fundraising ain’t a breeze for everyone nowadays, but if you’re Aura, and you’re in this unique space with solid growth stats, things are kinda looking up, even in a tight spot.
Raise money for the first time? Chat with people who’ve been through the wringer. Get your act together before facing investors. It’s about showing off your cool work and making them feel it’s their lucky day for being there.
Funeral industry — talk about old-school, right? But there’s a need for fresh air. Aura’s learned people crave options that align with today’s life vibes. There’s the push for cost-effective and simple solutions in a digital age, transforming an industry stuck in its ways. And the peeps in this line of work? Saints, every one. Patient, kind — the works. Top-notch customer care at life’s toughest moment — that’s Aura’s jam.
So, thinking of snagging an angel investor for your brainchild? Check out the Angel Investment Network. It’s where tomorrow’s big deals meet the world today.
