Sure thing, let’s see how this goes.
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Okay, so, there’s this thing about Birkenstock, right? Those sandals that are weirdly comfy—like, seriously, it’s like walking on little cloud pieces. Anyway, Bank of America is saying they’re gonna keep doing well. Even with Trump’s tariffs. Go figure.
So, this analyst, Lorraine Hutchinson, she’s got this vibe, telling everyone to buy the stock. And she’s bumped up the price target to $73. Sounds fancy, huh? It’s like a 26% jump from last week. Birkenstock shares have been on a bit of a joyride, climbing almost 10% in just a few days. Crazy, considering the whole tariff drama.
Oh, and on Thursday, this thing happened. Their earnings were like, “boom,” both on the top and bottom lines—whatever that means—and then they’re like, “Hey, we’re gonna hike prices globally.” To dodge Trump’s 10% steel wall on imports. Sounds like a bad spy movie, but it’s real life.
Then there’s Commerce Secretary Howard Whatshisname, doubling down like, “Yep, these 10% tariffs are here to stay.” Thanks for the heads-up, buddy.
Anyway, Hutchinson’s like, “Relax, Birkenstock’s cool.” They’ve got this “no Asia manufacturing” thing and can play with prices because they make their sandals a bit hard to snag—sneaky, right? They get almost everything from Europe; 95% of their stuff comes from Germany. I’m no math whiz, but that sounds like a lot.
So, they only need a tiny price bump—LSD or something—to shake off the tariff woes. Wild.
This year’s been decent for them. Stock’s up almost 2% so far. Not to mention, over six months it’s grown 26%, beating the S&P 500 by a mile. Or, I guess, 33 times, whatever floats your boat.
Not my typical Thursday chat, but there it is. Birkenstock living the dream, tariffs or no tariffs. What a time to be alive.
