Oh wow, you know, those companies you’d think would crumble under tariff changes? Yeah, imagine this: retail consumer goods, right? They get stuff made in China, so you’d assume they’d be hit hardest by tariff policies. But then there’s SharkNinja – probably not the first company you’d think of. But surprise! They took the tariff chaos and just… rocked it. Big quarter win and, hold onto your hats, they boosted their yearly outlook too. Totally nailed it.
Now, what’s crazy? Their bounce back was so on point, people are talking about them being the millionaire-maker stock. Seriously. It’s like they stared disaster in the face and went, "Nah, we got this," and, well, they totally did.
Picture this: SharkNinja, not your typical yawn-fest appliance company, nope. They went public in 2023, and their vibe is more like, "Let’s shake things up a bit!" They’re all about making five-star stuff, driven by what bugs people the most. Weirdly enough, that kind of thoughtfulness makes people fall in love with their gadgets – like, hard. They’ve got this "problem-solving engine" thing going on, turning them into this innovation powerhouse.
Started with vacuums and blenders, but now, oh boy, they’ve got their fingers in everything – cleaning, cooking, even beauty. Kind of nuts how they grew: 21% average revenue bump since 2008. Not too shabby.
But then, bam! Tariffs. You’d think being China-heavy in manufacturing would be their doom. Nah. They’ve actually spun this story around. Sold off at first ‘cause, you know, tariffs and such – but it bounced back. SharkNinja’s like your quirky uncle who just sees muddles before they hit and plans bigtime – they spread operations all over Southeast Asia, and guess what? They’re thriving.
And then, outta nowhere, this quarter? 14.7% revenue hike. Management even upped their whole forecast – 12% growth this year? Seriously. Adjusted earnings per share are gonna go up too. They bumped that up a bit – $4.95 from $4.85. Wild stuff.
Okay, you know, tariffs are a nasty hurdle, like tripping over your own shoelaces. SharkNinja, though? Didn’t just whine or pout. Nope. They switched plenty of production out of China – smart moves, really. Other countries at least got lower tariffs. And you can bet they had backup plans for any scenario like this one. Quite the foresight.
They cozied up to their manufacturers, slashed material costs, and, get this: they tweaked their goods – 1,500 little cost-saving tricks! New finishes, features, you name it. Then, cashing on some savvy pricing, they nudged up prices here and there without losing customers. Like their snazzy Ninja Luxe Café Espresso thing? Hiked it from $499 to $549, no demand drop. Impressive, huh?
That knack for pricing — a real confidence booster, right? It’s all adding up in their favor, with industry power moves making them one to keep an eye on. Predictable long-term growth? Probably.
Now get this, the stock’s actually up but still 25% off its peaks. Trading at 18.5 times this year’s earnings outlook? That’s like catching a good poker hand, but what do I know? They’re expanding into new areas, planning international takeovers. Europe and Latin America are next – they almost sound like world dominators, aiming for a third of their revenue from those plots soon. Munger would approve, given their return on equity’s over 25%. Total powerhouse.
So, SharkNinja, still the underdog but now a seasoned player in the field? If anything, they got the makings of a long-term winner. Stick around for that ride.
