Sure, let’s dive in. So, THN—yeah, that’s The Hotels Network, for those keeping score at home—has gone and whipped up this AI thingy called Superpilot. It’s all about jazzing up hotel websites, and, honestly, it’s kinda wild how it does this.
Picture this: intricate marketing guff boiled down into smooth, brainy processes. The sort that even makes your morning coffee seem stale. Hoteliers, now, they can tweak their websites with this tool, supposedly boosting those all-mighty direct bookings. I mean, who doesn’t want that?
And get this, Superpilot’s roots are in AI Templates. Honestly, who knew you could even have AI-powered website messages? Well, they did—and hoteliers can slap together slick messages faster than you can say, “early bird special.”
Now, what’s in the toolbox, you ask? It’s crammed with goodies like hotel and market analysis—whatever that actually means—plus local insights, a message database that works (apparently), AI ideas, and even content that creates itself. Almost feels like it’s got a mind of its own. Spooky but kinda cool.
These tools let hoteliers fuss over local info and get their personal touch on point while robots (let’s be real, AI) handle dreary stuff like content creation. More time for… I don’t know, cocktails at the pool bar, maybe?
Juanjo Rodriguez—the mastermind over at THN—reckons this Superpilot thingy takes the headache outta hotel marketing. “Every hotel can dream big,” he says, making it sound like even a mom-and-pop joint could tussle with the Hiltons and Marriotts of the world. Quite a vision, I’d say.
Oh, and for those curious sorts, THN cozied up with Cloudbeds, a hospitality software whiz, back in good ol’ October 2024. The aim? Polish up those direct channel bookings. Because, you know, partnerships are all the rage.
So, there it is. An AI dance with hoteliers right in the middle of it all. How this’ll pan out? Your guess is as good as mine. At the end of the day, it’s all about the clicks—or the guests. Guess we’ll keep clicking those links to find out.
